Making a case for change
Selling innovation to a change-resistant audience
SEI is a leading global provider of wealth-management solutions. It spent the past decade pioneering an adaptable, end-to-end solution for accounting systems called the SEI Wealth Platform. In other words, it made a really smart, complex tool to help a very elite audience.
For the platform to succeed, it would need a proper introduction, so we interviewed CEOs to understand where they saw risk. Acknowledging a need for change wasn’t the barrier, it was knowing where to start. The CEOs wanted a vested partner—not a tech vendor—to realize their vision.
Story developed a hyper-targeted strategy, including a custom partnership with Fortune magazine, to guarantee the attention of C-Suite decision makers.
We then launched a provocative campaign that questioned legacy systems in clear terms and humanized SEI’s digital platform with personal stories, positioning SEI’s employees and its technology as critical to surviving the future.
Campaign Hub Site
Take on transformative change, or get left behind.
INCREASE IN SALES TOOL USE
AVERAGE TIME SPENT
ON CAMPAIGN CONTENT