World Television is an international corporate television, news production and event management company.
Large created a new corporate identity and brand architecture for World Televison and its sub brands in early 2004 and have since implemented it across print, television and digital media.
The primary goal of brand architecture is to highlight the similarities and differences across a company’s product offerings. It is therefore vital that World Televison have a simple and clearly defined brand architecture that clearly communicates the differences and similarities across the offerings of the brand family.
Strong brand architecture and application will ultimately benefit World Television by decreasing marketing expenses and aligning the right product with the right customer.
