RCI, the world’s largest vacation ownership company, wanted to engage a new generation of travelers without alienating its membership base of 1.7 million loyal vacationers. In order to reach a younger market, Story took the award-winning print magazine we produce for RCI’s members, Endless Vacation, and turned it into the foundation of a far-reaching content ecosystem that spans both print and digital. Now RCI is able to continue driving exchanges among its existing members while simultaneously attracting an audience whose approach to travel is digital-first.
The journey begins with best-in-class journalists and photographers based around the globe. These experts report original content with real
value for readers of Endless Vacation that is then deployed across multiple platforms. From a responsive website to a mobile app where stories are enriched with videos, immersive 360-degree panoramas and exclusive extras. Content is then shared across RCI’s social channels, encouraging existing members to travel while introducing the brand to a new audience.
A much-loved print magazine is now an entire world of vacation inspiration and advice that is authentic, authoritative and always on.
industry awards in 2016 alone,
including best custom publication
endless vacation’s circulation, the highest
in the country for any travel magazine
The average number of vacations
taken each year by readers
© Story Worldwide, LLC