• Story Platform
  • Film
  • Print

Moving beyond clips and clicks to fuel dreams approached Story in 2015 to create a compelling brand purpose and its first-ever consumer campaign. The solution lay, in part, in rejecting the extreme couponing stigma of years past and redefining what coupons stand for today, who uses them and what “savings” really means to people.

Using our proprietary Story Platform process, we arrived at a well-balanced set of brand values that makes using part of a simple, joyful act of saving and shopping that fuels dreams. We used this core narrative as the foundation for an integrated campaign that builds love and loyalty for, complete with a film that delightfully brings the brand to life with the magic of CGI.

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