Bank of America

  • Digital
  • Social

Homer’s social homerun: Breaking records for The Simpsons

In 2014, newbie network FXX decided to do something bold: air all 552 episodes of The Simpsons (as well as the Simpsons movie) in chronological order, one after the other in true marathon fashion.

As the incumbent social agency, Story grabbed the doughnuts, jumped on the bandwagon and created a social epicenter of marathon-specific content geared toward Simpsons superfans, replete with custom content, real-time interaction, fan contests and engagement with Simpsons writers. Our tireless team live-tweeted the entire marathon—all 12 days (that’s 17,280 minutes) of it—while FXX enjoyed it’s biggest ratings in channel history and a place in the Guinness Book of World Records.

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