Story has implemented numerous sites driven by the Story Content Management System and can quickly and efficiently develop a living website once the design templates have been signed-off. This speed of delivery is crucial in keeping the momentum going. Enthusiasm is infectious, the faster we deliver the website the more chance we have of holding onto the initial excitement and passing this on to key stakeholders and decision-makers.

Graceful degradation
Story conforms to HTML standards with graceful degradation in mind – new attributes to older tags are safely ignored so that the rest of the tag can still function normally, and new tags are written with alternative display for browsers that don't support them in mind.

Accessibility
To ensure pages are viewable by all, Story test and validate all pages using an online validator service, for example the service offered by the W3C.

Search engine optimisation
SEO goes hand in hand with accessibility; a well constructed web page will automatically improve natural search results. SEO is central to any online strategy and as such Story incorporates SEO functionality into each page as standard.