OK, it's only 9 years but who's counting? Over this time we've developed numerous websites, e-commerce sites, microsites and other online tools for the world's favourite brands – Agent Provocateur, Bang & Olufsen, the BBC, De Beers, Guinness, Karen Millen, LEGO, Logitech, Lulu Guinness, MTV, Oasis Stores, Pout, Siemens, Sony, Sunglass Hut and YO! Sushi to name drop a few.

We've had some great accolades and won numerous awards for our work. We don't like to show off but hey, here are some of our favourites...

• "The best in the business" Chartered Institute of Marketing
• "The sexiest websites in the world" Vogue
• "The team with designs on the world's top websites" Financial Times
• "The most beautiful websites in the world" Financial Times
• "Large can make their clients remarkable" Seth Godin

The Story approach
Great design and robust technical solutions are the foundations of interactive communication tools. There are many companies that can offer one of these two core competencies; Story offers a seamless combination of both. Moreover, it goes without saying that any interactive communication tool needs to look good and be error free, this is the bare minimum – these aspects are inconsequential without commercial acumen. Therefore, our solutions are built on three core competencies: design excellence, flawless technical execution and acute business understanding.

A website is a business tool like any other and needs to meet business objectives accordingly. Websites therefore not only have to be easy to navigate and constantly re-affirm brand appeal, they need to drive the sales process. Whether through lead generation, driving customers to stores, e-commerce or pure brand building – we understand the commercial imperatives of your online business.

Story works with their clients to understand thoroughly their brands and their customers. The resulting websites are intuitive, stimulating and re-affirm brand appeal but, crucially, result in a measurable and significant return on investment.

Customer understanding
Most companies of any size have a website, most fail because they fail to communicate with the intended audience. It’s easy to waste a lot of time, money and energy on a website that looks great but fails to converse with your customers. Developing a great website requires much more than great design and an understanding of technology. It requires a creative and pragmatic approach to thinking about how to exploit technology and maximise its impact. It is vital to leverage technology to realise significant business results.

Websites that survive and thrive in the challenging environment of the web are those that understand and embrace recognised online behaviour, harnessing these behaviour patterns to the mutual benefit of the brand and the consumer. The aim is not simply to create a great website (this goes without saying) but to develop a strategy that will maximise online exposure to the brands and fulfil the two fundamental brand objectives:

• to drive frequency (encourage existing customers to buy more)
• to drive penetration (gain new customers)