UPS
Overview
Handling 15 million packages every day, UPS is constantly expanding its range of services and products. While they’re one of the best in the business at delivering customers’ messages, delivering the brand’s message effectively presents quite a different set of challenges. Story stepped in to take control of UPS’s B2B marketing efforts.
UPS
Packing It Up
Story worked with UPS to consolidate its three existing newsletters into Compass, a single communications program that stretched across print, web, and email. Employing a traditional business journalism model for the publication, we produced features that focused on customers’ compelling personal stories.
UPS
Directly to You
As a part of the Compass program, every customer received monthly emails updates pertaining to his or her particular field or industry. To do this effectively, we created a sophisticated yet cost-effective versioning plan that broke down the UPS audience into key segments, ensuring the information provided to each individual email was relevant to his or her business needs.
