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In May 2007 Story was asked to pitch for LifeScan and create an A4 print ad to promote the launch of the new OneTouch UltraEasy Colour Meter. We were provided with the tagline “Life is full of colour. Which one is yours?” and came up with this concept containing a swirl created using an innovative photographic technique called “camera tossing”.
The concept was to create a campaign highlighting the desirability of the UltraEasy Colour Meter and focused on the fact that it did not look like a medical device, thereby making it a lot cooler and more stylish than other blood glucose meters on the market. The ad tested very well and thus began the relationship between LifeScan and Story as we proceed to roll-out this concept across various different online and print media.
To drive the brand recognition that is currently lacking in this market, Story produced microsites (including e-commerce projects), developed the advertising strategy for package design, online and print advertising, and further organised exhibitions and product launch campaigns.-
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- UltraEasy homepage
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- UltraEasy product page
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