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By Simon Kelly, COO, Story Worldwide
Although marketers no longer necessarily ahve to buy an ad to spread their branding messag,e they shouldn't forget the importance of telling their story to their target audience, according to Simon Kelly, COO of Story Worldwide. "In today's post-advertising world, where interruption is dead, the only way brands can connect with consumers is through useful, relevant and entertaining content -- in other words, storytelling," Kelly writes.
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