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- Simply Ingenious campaign
- Branding and communications campaigns now have to be multi-disciplinary. No single channel can offer the strength and depth of a multi-channel approach.
Accordingly, Story has worked in partnership with Weber Shandwick, the UK's biggest PR agency, on a number of Siemens Mobile projects. Projects have included microsites, email campaigns, CD-Roms, multi-media installations, packaging design and the art direction of photography shoots – all supporting a single aim, to enable technology journalists to write informative and persuasive articles about Siemens Mobile products.
The results of our integrated campaigns have been extraordinary, exceeding targets by 1000% and resulting in 10,000 journalists regularly downloading press releases, datasheets and hi-res images.
- "The success we have had together is staggering"
- Dan Pinch, Weber Shandwick
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