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- A website is most powerful when it recognises the individual needs of the web visitor and delivers their specific requirements to them. We call this Intelligent Content based on a visitor’s behaviour. Haven Europe had no problem selling holidays to families during the peak times, the challenge was to create a website that attracted a wider audience, to sell breaks to during the shoulder periods outside of school holidays.
Haven Europe ran successful search engine optimisation programs and pay-per-click campaigns for their existing sites, indeed this was the source of 50% of all traffic. By analysing visitors search phrases they could identify what type of holidays they are more likely to be interested in and serve up relevant information on the homepage. Our website did exactly the same for users that hadn’t come to the site via a search engine, half the web audience, by offering Intelligent Content.
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