Relaunching Endless Vacation
Endless Vacation, the world’s largest-circulation travel magazine, was for many years produced in-house by RCI. In 2006, RCI decided it was time for a dramatic change – and they asked Story Worldwide to take over the reins.
RCI’s goals for the new magazine were as follows:
Story transformed Endless Vacation into a high-quality magazine featuring beautiful original photography and articles by leading journalists. We recruited one of travel journalism’s leading editors, Barbara Peck, former executive editor of Travel & Leisure, and developed a fresh, more elegant design. Content was organized around what travelers most want to do on vacation—play, eat, shop, relax and explore.
Story relaunched the magazine in only 90 days to meet RCI’s schedule. We also developed EndlessVacation.com—a Web extension of the magazine that provides online-exclusive content and a community space where readers share their vacation photos as well as their favorite activities and destinations. 
Story’s work has earned Endless Vacation the following prestigious awards:
Pearl Awards
Magnum Opus Awards