Jim Boulton

Jim is the Deputy Managing Director in the UK and is a Course Director for The Chartered Institute of Marketing, where he runs the Digital Marketing Masterclass. He consults on all aspects of brand communication and interactive storytelling for blue-chip clients including Agent Provocateur, Bang & Olufsen, DeBeers, Duchy Orginals, E*TRADE, Johnson & Johnson, Lexus, Medtronic, Mosaic Fashions and The Luxottica Group.

In 1996, after a six year career as a management consultant, Jim acted on a niggling suspicion that the Internet was the most sigificant invention since the bicycle and embarked on a Masters Degree at the Hypermedia Research Centre. Led by the eminent social theorist Doctor Richard Barbrook and the cutting edge interactive design agency Antirom, the course combined rigorous theoretical analysis of technological convergence with hands-on practical research and was dubbed the British answer to Negroponte’s Media Lab by The Independent.

In 1998, Jim established Large, a highly successful Internet consultancy identified by the Financial Times in 2001 as a company to watch. Over the course of the next six years Jim delivered benchmark websites for the world’s top brands including the groundbreaking Bang & Olufsen site, referred to as “the most beautiful website in the world” by the Financial Times, and over a five year period created a series of audacious sites for Agent Provocateur, deemed the “sexiest website in the world” by Vogue. In 2007, Large merged with Story Worldwide to create the world’s first post-advertising agency.

A recognized industry analyst and blogger, Jim is often asked to give an authoritative industry view on media, brands and marketing by industry press such as BBC TV, BBC Radio, BBC Online, The Financial Times, CNBC and the London Chamber of Commerce amongst others. His areas of expertise include online branding, content marketing, transmedia publishing and brand sincerity. Jim has also taken part in many public forums, speaking on such diverse subjects as The Future of Radio, Anti-McDonalds Day and the Re-branding of Cities.