OUR STORY

Bob Michaels

Bob Michaels

Director, Project Management

Seattle

Email Bob Michaels
206.336.3035

Bob was new to the world of auctions. One day, in the Seattle Sheraton, armed with a bid card that was funded by a friend’s credit card, he mastered the art of raising the card but failed to understand the finer points of taking it down. A few stunned moments later, a signed Detlef Shrempf jersey was his for $1,500.

The skaters were twirling away on the ice in their oversized anthropomorphized animal suits, but Bob was concerned. What did that random code flashing before his eyes─the one that no one else seemed to notice─mean? It must be secret communication from a great alien Overmind. Or was it just a blacklight revealing the up-until-then-invisible ink on his eyeglass lenses? Oh well. An honest mistake.

Bob Michaels
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Today, brands are competing with filmmakers, writers and entertainers, not other brands.

Story is the world's first post-advertising agency, applying established storytelling techniques and talent to marketing and communications.

Our work includes integrated campaigns and through-media content for clients such as Lexus, Unilever, Estee Lauder Companies and J&J.

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