OUR STORY

Barbara Peck

Barbara Peck

Editor in Chief, Endless Vacation

New York City

Email Barbara Peck
646.437.0619

Barbara is a lifelong cat lover. When asked to take a volunteer vacation on assignment for Travel + Leisure, Barbara chose an Earthwatch trip to help an Idaho biologist track radio-collared mountain lions. They slept in tents (once, under the stars), and one morning they tracked and tranquilized a young mountain lion so they could replace its outgrown collar. Barbara still remembers the delicious outdoorsy smell of its fur.

The year Barbara and her husband moved to New York, a friend asked if they’d march in the Macy’s Thanksgiving Day Parade. Would they? After costume fittings at the Herald Square store, they arrived before sunrise. Barbara marched in a group at the head of the parade, carrying the Macy’s banner. Her husband was even luckier—he was with the Big Apple float, along the Mets, fresh from winning the World Series. The crowds went crazy.

Barbara Peck
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Today, brands are competing with filmmakers, writers and entertainers, not other brands.

Story is the world's first post-advertising agency, applying established storytelling techniques and talent to marketing and communications.

Our work includes integrated campaigns and through-media content for clients such as Lexus, Unilever, Estee Lauder Companies and J&J.

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