Article originally appeared on August 6th, 2010 on the PSFK web site
Advertising And Design Agencies To Adopt Villages
Encourage every ad/design agency in the Western World to adopt a village in need. The agency would simply provide design and printing of posters and print outs that convey healthcare information, dosage information, numbers that can be texted for information, locations of CHW’s, reminders to register births and more. The process will be managed via UNICEF and they will deliver the packages of posters/print outs on a regular basis throughout villages.
Participating agencies receive a mark that they can show on their website acknowledging that they have adopted a village for UNICEF. This would be a very low cost contribution for agencies. The work they are do will be shown on a communal website with information about the villages.
Some posters could be in the Burma Shave style to illustrate messages in an easy to understand manner.
From posters in town/village centers, to hand outs, flyers and much more, ad/design agencies can use their skills and equipment to easy produce these materials and help UNICEF to spread much needed information.
Agencies would simply bundle up the artwork and hand over to UNICEF who can then utilize their distribution network and ensure they all get to where they need to go and are distributed.
UNICEF’s regional centers could also be outfitted with simple print on demand technology for when additional posters/print outs are needed.
Agencies can also go one step further and sponsor some additional GSM cell phones for their villages to ensure communications are kept between CHW’s, village leaders and UNICEF.
PSFK’s Future of Health Report shines a light on innovation occurring within the health and wellness space around the world. This document brings together both literal and lateral inspiration to provide a framework within which businesses can begin to contemplate the issues facing UNICEF and community health workers. These issues include limited resources, technological constraints, lack of health education, and limited access to timely and relevant health and wellness information.
In an effort to start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Health report. They were tasked with developing concepts in the form of products, services or communications that addressed one or more of the needs set forth by UNICEF. The end result of this initial phase of ideation is more than 40 innovative concepts.
The following ideas are from Story Worldwide. The agency has responded with eight ideas; one concept, three products and four services. The full response is available for download on request here.
