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- ShowMePerrier.com
The problem: Young people perceived Perrier to be “their father’s drink.” When Perrier launched a marketing campaign featuring a play on the letters “ier,” it asked Story to develop an edgy, digital extension that would attract 20 to 30-year-olds.
Story created ShowMePerrier.com, a virtual search engine that uncovered all manner of “-ier” content online. On the site, visitors selected a category such as “Crazier,” “Healthier,” “Riskier.” or “Sexier,” and the engine delivered unconventional and undeniably interesting content. Consumers became part of the community by rating and commenting on sites, sending links to their friends, or adding a relevant URL.
Story extended the reach of this online campaign by creating multiple entrances to the “search engine,” which consumers discovered through online searches, and Perrier print ads.
ShowMePerrier.com showed longer-than-average consumer interaction times, and a high rate of repeat visitors and those contributing to the community.
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- Perrier presents "crazier" websites
- A virtual search engine that uncovered all manner of “-ier” content online
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