Archives: Our View
By Kirk Cheyfitz Lately, everyone in advertising has become a “storyteller” specializing in “engaging content.” This isn’t true, of course. But I understand why everyone’s making the claim: Digital is the hottest thing in advertising; social media is the hottest thing in digital; to make social media work, you need conversation-starting (and sustaining) content. Content [...]
Attracting fans with flash is great, but maintaining and supporting a vibrant online community requires deep self-evaluation and a lot of hard work. How will you communicate with your audience? What kind of content do will you give them? How will you inspire conversation? At Story Worldwide, we’ve managed Facebook accounts for some of the [...]
The post-advertising age is complex. Consumers controlling brands, optimizing search, utilizing paid, earned, and owned media…all aspects can seem pretty confusing. So what’s a poor brand to do? Never fear: Help is on the way! Our storytellers created The Future of Advertising, a step-by-step video walking you through marketing in the modern era, starting with discovering a brand’s [...]
Story’s own CEO Kirk Cheyfitz and COO Simon Kelly were recently published in the Content Marketing Institute’s 2011 Social Media Predictions, where they gave their candid ruminations on what’s to come in 2011. Below, find their remarks. Read the full piece at the CMI here. Kirk Cheyfitz – CEO The current mechanistic obsession with media channels and [...]
This post originally appeared on Ad Age’s Big Tent Our Conferences Are Great, but Separate but Equal Isn’t Exactly Progress by Chiqui Cartegena I have attended every ANA Multicultural Marketing Conference since it started 11 years ago, and the one held this November in Miami Beach was by far the best. In his opening remarks, [...]
As pharmaceutical brands are unable to market directly to consumers, nudge an audience towards an ultimate goal is an attractive proposition.
The future of advertising puts media in three categories – paid, owned and earned – but they only work together in integrated, content-focused programs.
The Power Struggle between Natural & Paid Search By Jim Boulton, Deputy UK Managing Director The power struggle between natural and paid search has been raging for some time. In 2009 alone, $24 billion was spent on Google AdWords. As AdWords represents approximately 85% of the paid search market, that makes the entire market worth [...]
The louder ads yell, the more we ignore them. Traditional advertising has long been part of our daily landscape—but now more than ever before, it’s not the scenery we want to take in.
There’s been much crowing by traditional publishers about how the iPad will save books and magazines. But technology, of course, can’t save publishing unless publishing gets on board and saves itself.