Archives: Our View

Everyone’s a Storyteller. Not.

By Kirk Cheyfitz Lately, everyone in advertising has become a “storyteller” specializing in “engaging content.” This isn’t true, of course. But I understand why everyone’s making the claim: Digital is the hottest thing in advertising; social media is the hottest thing in digital; to make social media work, you need conversation-starting (and sustaining) content. Content [...]

New eBook: Best Practices for Facebook Audience Management

Attracting fans with flash is great, but maintaining and supporting a vibrant online community requires deep self-evaluation and a lot of hard work. How will you communicate with your audience? What kind of content do will you give them? How will you inspire conversation? At Story Worldwide, we’ve managed Facebook accounts for some of the [...]

Video: Welcome to the Future of Advertising

The post-advertising age is complex. Consumers controlling brands, optimizing search, utilizing paid, earned, and owned media…all aspects can seem pretty confusing. So what’s a poor brand to do? Never fear: Help is on the way! Our storytellers created The Future of Advertising, a step-by-step video walking you through marketing in the modern era, starting with discovering a brand’s [...]

Content Marketing in 2011:
A first look

Story’s own CEO Kirk Cheyfitz and COO Simon Kelly were recently published in the Content Marketing Institute’s 2011 Social Media Predictions, where they gave their candid ruminations on what’s to come in 2011. Below, find their remarks. Read the full piece at the CMI here. Kirk Cheyfitz – CEO The current mechanistic obsession with media channels and [...]

Move Multicultural Marketing From the Ghetto to the Golf Course

This post originally appeared on Ad Age’s Big Tent Our Conferences Are Great, but Separate but Equal Isn’t Exactly Progress by Chiqui Cartegena I have attended every ANA Multicultural Marketing Conference since it started 11 years ago, and the one held this November in Miami Beach was by far the best. In his opening remarks, [...]

Nudge Marketing: A Push in the Right Direction

As pharmaceutical brands are unable to market directly to consumers, nudge an audience towards an ultimate goal is an attractive proposition.

Advertising’s Future Is 3 Simple Words: Paid. Owned. Earned.

The future of advertising puts media in three categories – paid, owned and earned – but they only work together in integrated, content-focused programs.

The Power Struggle between Natural & Paid Search

The Power Struggle between Natural & Paid Search By Jim Boulton, Deputy UK Managing Director The power struggle between natural and paid search has been raging for some time. In 2009 alone, $24 billion was spent on Google AdWords. As AdWords represents approximately 85% of the paid search market, that makes the entire market worth [...]

Capitalizing on the Changing Face of Advertising

The louder ads yell, the more we ignore them. Traditional advertising has long been part of our daily landscape—but now more than ever before, it’s not the scenery we want to take in.

The Biggest iPad Problem: Publishers

There’s been much crowing by traditional publishers about how the iPad will save books and magazines. But technology, of course, can’t save publishing unless publishing gets on board and saves itself.

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Story Worldwide

Today, brands are competing with filmmakers, writers and entertainers, not other brands.

Story is the world's first post-advertising agency, applying established storytelling techniques and talent to marketing and communications.

Our work includes integrated campaigns and through-media content for clients such as Lexus, Unilever, Estee Lauder Companies and J&J.

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  • "Every brand has a STORY to tell. Those that tell it best WIN."
    Kirk Cheyfitz
    CEO
  • Our Story

    In this post-advertising age, we work to connect brands directly to customers by telling engaging stories that audiences actually want to hear.

    Read Our Story
  • Our Clients

    We develop working relationships defined by partnerships, not projects.

    See Our Work
  • Work For Us

    Like what you see? Learn more about our current employment opportunities.

    Join the team