28th November'08
Story win awards in print and digital categories at the APA Effectiveness Awards.
The first of these awards went to Lexus Magazine, which was named the Most Effective Automotive Title of the Year. 95% of readers stating the quality of writing was good or excellent. Story’s second success went to a blog created for fashion retailer Oasis (blog.oasis-stores.com), which was named the Digital Publishing Solution of the Year. Oasis found that the sales conversion rate for people reading the blog was 17% higher than for people visiting other areas of the site.
21st November'08
Lexus the most-awarded publication in history
Story Worldwide's Lexus magazine became the most-awarded international publication in history as Story pick up five awards at the Custom Publishing Council’s fifth annual Pearl Awards for our work with Lexus, Endless Vacation and UPS.
6th November'08
Lars Hemming Jorgensen talks at Forester Forum
Lars Hemming Jorgensen, Story's Chief Creative Officer, talks engagement at the Forrester Consumer Marketing Forum with Pernille Bruun-Jensen, Marketing Director, Johnson & Johnson.
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18th October'08
Yes we can
The New York Times credits Story's Facebook campaign for Terra Chips as a key turning point in the presidential race (well, sort of).
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11th September '08
CIM Master Class
Lars Hemming Jorgensen and Martin Harrison run Online Marketing Masterclass for the CIM. Delegates include senior marketing managers from American Express, the Eden Projects, Jacobs Fruitfield and Magners Irish Cider.
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21st August '08
Story wins LACP Vision Award
Story wins coveted Platinum Award in the LACP 2007 Vision Awards for Best Annual Report Design for Bank of America Deemed Best in Class
17th August '08
Content Marketing Top Blogs Announced
PostAdvertising.com comes in third out of 172 blogs
15th August '08
Story wins 12 awards
Story received 12 awards for its Lexus and Endless Vacationmagazines in the competition, conducted by ContentWise (previously Publications Management) in conjunction with the University of Missouri School of Journalism.
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17th July '08
Lulu Guinness
Story launches the new Lulu Guinness website
10th July ‘08
Oasis Stores
Story launches the re-designed Oasis Stores website.
More like a glossy magazine without the hefty price tag and advertising overload, the new site offers more than just a showcase of the latest fashions. Visitors can watch behind-the-scene videos of fashion shoots, read interviews with top fashion journalists, subscribe to the VIP area and keep up to speed on the latest trends, must buys and travel hot spots in the regularly updated blog.
8th July ‘08
Website Design Winners!
A few sore heads in the office the next day as Duchy Originals wins "Best Designed Website" at the prestigious APA Creative Awards. Duchy won against stiff competition including sites for British Airways, Tesco and Honda F1.
1st July '08
Club UltraMan
Story launches the new LifeScan Club UltraMan site, www.clubultraman.eu, in both English and Dutch. The site is geared towards parents and children with diabetes, and includes games and recipes, as well as having educational content.
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25th June '08
I Can't Believe It's Not Butter Webisodes revived
Story extends the series of webisodes for I Can’t Believe It's Not Butter
23rd June '08
New Hire: Charlotte Stevens – Producer - Virtual Greyhound Racing (London)
Charlotte will be the new producer for the Virtual Greyhound Racing team based in the Primrose Hill office. She joins us from The Tin Digital Consultancy where she managed teams and contributed to campaigns for big brands like JWT, Boots and B&Q, and console games including Black and Burnout for the XBOX and PS2 platforms. She brings considerable project management, creative and technical skills to the Virtual Greyhound Racing team.
16th June '08
New Hire: Richard Parker – Group Account Director (London)
Richard will be overseeing the accounts served from the Shoreditch office, with a specific focus initially on Agent Provocateur, Silver Cross, Oasis and Karen Millen. He joins us from Seven Squared where he developed multi-channel content delivery strategies for clients such as ASOS.com, Coutts, Fortnum & Mason and Waterstone’s.
12th - 13th June '08
CIM Course
Story Deputy Managing Director, Jim Boulton, and Global Creative Director, Lars Hemming Jorgensen, run the Chartered Institute of Online Marketing Masterclass.
8th - 14th June '08
Diabetes Week
To mark Diabetes week, Lifescan, a Johnson & Johnson company, teamed up with Tesco to run a healthy living campaign, showing how to become ‘a better you’.
From 8-14 June, visitors to Bristol East Tesco Extra (just off the M32) were able to enjoy a series of free events, including a live cookery demonstration from Antony Worrall Thompson.
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29th May '08
Story wins Medtronic Diabetes Account
Story wins Medtronic diabetes account, to launch their new X53 Diabetic Pump in the EU. The campaign concentrates on the importance of social networking and connecting with patients and their families, and further involves producing a range of online and print collateral that targets physicians and nurses.
Medtronic feedback quote:
"Story connects with what we want to do, with a really good understanding of patients and the product."
27th May '08
Duchy Originals shortlisted for APA Creative Award
Newly launched Duchy Originals website is shorlisted for Best Designed Website at the annual APA Creative Awards.
27th May '08
Agent Provocateur shortlisted for APA Creative Award
Agent Provocateur Swimwear campaign is shorlisted for Best Innovation Creative Online at the annual APA Creative Awards.
23rd May '08
Story wins Harrods Christmas Hamper Account
Harrods appoints Story to produce their Christmas Hamper catalogue and microsite.
20th May '08
Lexus - Q2 Magazine
Second issue for 2008 goes to print.
19th May '08
Wish-Bone.com/DigitalGarden is launched
Story launches an interactive website for Unilever’s new salad dressing line “Bountifuls”.
Using Bountifuls' high concentration of fruits and vegetables as the product's core story platform, Story Worldwide aimed to create an authentic feature that would build on Wish-Bone's authority to discuss healthy living.
18th May '08
Klondike Contest
What would you do for a Klondike Bar? Check out the crazy stunts and antics here, or upload your own video and be in with the chance to win $100,000.
14th May ‘08
PostAdvertising.com
Story launches a brand new website dedicated to marketing and how it has entered the post-advertising age. The new age’s defining feature is this: The only messages anyone will see and hear are the messages they choose to see and hear.
12th May ‘08
Duchy Originals
Story launches Duchy Originals website - HRH The Prince of Wales’s natural and organic products range. According to Duchy Originals’ PR & Communications Manager:
“Story's creativity, passion for their work and genuine enthusiasm for our brand made them really stand out. Story works with great pace, and the creativity, passion and enthusiasm that stood out at the pitch continues to run through all the work that they do.”
7th May '08
Chris Parker named as Partner
Chris Parker, Senior Vice President for Marketing Services at Story Worldwide, New York, was named a partner.
6th May ‘08
New Hire: Frederik Anderson – Creative Director (London)
Frederik will lead Story's European creative teams across all media. He is the winner of multiple International design awards and is a member of the top 100 talented young Danish business people under 35.
2nd May '08
Lexus Car & Writer
Lexus Magazine has launched a collaborative novel, "In The Belly Of The Beast" about a young-ish new hire at Google who prepares for the move out West by buying herself a "sweet Lexus sedan" and hitting the highway with her morose anthropologist fiancé.
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25th April '08
RCI: Holiday Magazine
Story wins pitch to produce RCI's quarterly Holiday magazine, the EU sister title to Endless Vacation. Holiday will have a 400,000 print run and be sent to RCI members across Europe in 16 languages.
23rd April '08
New Hire: Julie Curtis
Julie Curtis has been named as Art Director at Endless Vacation. She had previously been a Design Director at National Geographic Adventure.
9th April '08
Marketing Week
Global Creative Director Lars Hemming Jorgensen runs a masterclass in customer retention at the Marketing Week conference.
8th April '08
The Bluewater Magazine: Re-design Issue Launched
The spring issue of the Bluewater Magazine hit the stands with a fresh new design and increased pagination. Featuring renowned photographers and top-name journalists, the new-look magazine reflects Bluewater’s status as a premium shopping destination.
7th April
Country Cottages Escape Magazine
First issue of Escape magazine goes to print.
2nd April '08
Loose Canon
Story runs an inhouse course for Canon Europe on behalf of the Chartered Institute of Marketing.
1st April '08
Knicker Bocker Glory
Story launches the Agent Provocateur website for the fifth year running.
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28th March '08
Kick It Out
Story re-launches the Kick Racism out of Football website.
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26th February '08
Lexus - Q1 Magazine
First issue of 2008 goes to print.
20th February '08
CIM Online Branding course
Story runs the Chartered Institute of Marketing Online Branding course for the sixth year.
15th February '08
Country Cottages Escape Magazine
Story wins account for Country Cottages Escape, a tri-annual magazine with a print run of over 150,000.
6th February '08
Story wins the redesign of the Oasis Stores website
When a client asks you to re-pitch for an existing account it's usually bad news - not in this case. Story is delighted to be working with Mosaic Fashions on another transactional website.
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19th January '08
Inside Track
The re-design of Inside Track is launched.
7th January '08
Personal Shipper
Story launches the world's first online peer-to-peer shipping tool at personalshipper.com
2nd January '08
Sheffield
Creative Sheffield, the UK's first city development company, hires Story to re-brand and re-position the city of Sheffield.