Story Worldwide, the global content marketing agency, has won a place on pharmaceutical company Janssen-Cilag’s digital marketing roster. Story will receive invites to pitch on a number of digital briefs alongside two other agencies.
Since becoming a preferred supplier, Story has quickly won four briefs, including a media website, the company’s intranet, an internal training programme and a social media awareness campaign.
Jim Boulton, Deputy UK Managing Director at Story, said: “Janssen-Cilag’s aim is to improve lives, an ethos close to our hearts – we help brands tell their stories in ways that add value to peoples lives.”
Irina Osovskaya, E-Business Manager at Janssen-Cilag, added: “We selected Story because of their integrated marketing approach which allows us to use new and exciting methods of communication as well as their in-depth knowledge of online technologies.”
A subsidiary of Johnson & Johnson, Janssen-Cilag is one of the world’s leading pharmaceutical companies, operates in virtually all countries in the world and is active in a number of therapeutic areas such as pain, psychiatry, immunology, HIV, neurology, gastrointestinal and infectious diseases.
