Story Worldwide, the content marketing agency, today announces the appointments of Paul Alexandrou as UK Executive Creative Director. Alexandrou will head up the European Creative Team and Creative Director Frederik Andersen, who is transferring to Story New York, will take up a US Group Creative Direct role.
Alexandrou brings a background that bridges the worlds of advertising, new media, arts and entertainment. Over the past 15 years his work has included major integrated campaigns, content and innovation assignments for clients like Diet Coke, Nokia and Amnesty International. Most recently he served as Executive Creative Director at media and entertainment business IMG, working across its acclaimed film, broadcast and digital subsidiaries, including Tiger Aspect and Darlow Smithson. In addition to overseeing creative output of IMG Digital for clients such as SonyEricsson and Manchester United, he led major multiplatform commissions for international broadcasters including ITV and Showtime, as well as original branded entertainment in the UK and US.
Alexandrou’s work has been recognised across a number of disciplines, from major international advertising award shows such as Cannes, to Arts Councils and film festivals, including the prestigious Claremont-Ferrrand – short film festival.
Andersen has been instrumental in developing Story’s narrative-based approach and his transfer to the New York office supports the agency’s increase in international clients, such as Lexus, Johnson & Johnson and Unilever. This new role will create further opportunities for the global creative team to work together.
Jon King, UK MD, at Story, said, “Paul is a creative powerhouse and his multi-disciplinary background means that he seamlessly bridges the link between traditional and non-traditional media. These are very exciting times as we expand our team with these senior appointments and we hope it heralds a fresh approach for us in the year ahead.”
Alexandrou says: “What attracted me most is Story’s fundamental appreciation for the role of brands as media creators, not just consumers. The creative bandwidth here is formidable in its own right, but coupled with the fact traditional teams, digital, design and long-form editorial talent all sit as the one borderless creative department, it’s a true perversion of the established order.”
