The Hair Book Online receives highest honor in the Beauty/Cosmetics category
Story Worldwide has been awarded “Best in Class”, the highest honor in the Beauty/Cosmetics category, for their work on The Hair Book Online at the 2010 Interactive Media Awards.
The Best in Class award is the highest honor bestowed by the Interactive Media Awards. It represents the very best in planning, execution and overall professionalism. In order to win this award, The Hair Book Online had to successfully pass through the IMA’s comprehensive judging process, achieving very high marks in each of their judging criteria – an achievement only a fraction of sites in the IMA competition earn each year.
Said Simon Kelly, Story Worldwide’s Chief Operating Officer in the US – “We’re very proud of this award as it is further proof that a narrative approach to marketing – in any channel – can deliver the very best experiences for brands and their consumers.”
The Hair Book Online features top Regis stylists giving their “in the trenches” insights, tips, trends, thoughts and professional secrets. The blog also features celebrity hair experts, how-to videos, peeks at star hair treatments and more. A quarterly print magazine complements the online version.
