Story Worldwide, the global content marketing agency, today announces the win of a digital brief for leading cloud computing company, Mimecast.
Story has been tasked with creating and delivering a content rich, customer-centric marketing strategy that will re-engineer their online presence and drive more in-bound enquiries.
The appointment further bolsters Story’s expertise in developing and delivering content marketing campaigns for B2B brands.
The agency will add this brief to a portfolio that includes content marketing campaigns for UPS, SEKO Synergy, Siemens Mobile and Software AG.
Jim Boulton, deputy managing director at Story Worldwide, said: “In conjunction with Mimecast’s internal marketing team, their sales force and talented team of developers, Story are re-engineering their online experience so that it reflects Mimecast’s position at the cutting-edge of cloud computing.”
Eric Odell at Mimecast, added: “The solution that we are developing with Story is based on context relevant bespoke content, engaging potential customers on a more personal level and reducing costs of acquisition.”
Source: [Marketing Services Talk]
