Amar Patel has become the new European Editor of Lexus Magazine.
Over the past three years, Amar has been instrumental in reimagining Lexus magazine for the online era and will now lead a series of exciting content-led initiatives across several channels.
He will continue to work closely with Global Automotive Editor Doug Knox and stateside Global Editor Drew Limsky to ensure that the most awarded international customer publication in history continues to deliver truly sparkling and visceral content for its readers – whether that’s on an iPad or through the reassuringly familiar form of a glossy magazine.
“I’ve lived and breathed Lexus since my first day at Story,” said Patel. ” In the year that sceptics are predicting the death of print publishing – yet another – I side with George Lois. Magazines are like cats with nine lives. It’s exciting times on the Lexus programme as we press into the unknown, and I’m definitely up for the ride.”
Jim Boulton, Deputy Managing Director, Story Worldwide said: “Amar’s remit is to extend the Lexus Magazine programme into the digital arena and beyond, providing customers and advocates with stimulating branded content in what ever medium they wish to engage with it.”
See: Creative Match
