Nestlé Waters North America was facing some hurdles reaching small, independent customers in industries from lodging to healthcare. Nestlé engaged Story to improve their awareness among those accounts and drive incremental sales.
Story created a “virtual sales representative” web site that treats each sales channel as a unique audience. Visitors chose from five business categories and discovere content, tools and product recommendations specific to their industry. Through calculators, planograms and industry research, customers learned how they could profit from selling bottled water. They could also easily source distributors or ask to speak to a salesperson
The impact: Visitors to SellBottledWater.com spent an average of eight minutes per visit, and 26% of site visitors used the site’s supplier locator.
The impact: Visitors to SellBottledWater.com spent an average of eight minutes per visit, and 26% of site visitors used the site’s supplier locator.
Nestle Waters
Visitors to the site spent an average of eight minutes per visit
