Sun McElderry, client services director for Story Worldwide, answered our most recent icebreaker question:

What kind of online advertising catches your eye and what kind drives you crazy?

Sun: The ads that grab me are site sensitive and clever or relevant enough to be a welcome diversion. But those that interrupt my experience - especially by having a character walk out in front of the page I'm trying to view and start talking audiby - make me regard the advertiser's brand the same way I did the class clown from eighth grade gym class.

[Source]