As web-based marketing continues to evolve and offer much more targeted approaches for reaching customers and prospects, microsites are emerging as powerful tools in overall integrated online marketing strategies.

A microsite is a focused web environment that uses a limited number of web pages to create a comfortable, carefully tailored, easily navigable experience for visitors. This inherent simplicity and standalone nature makes microsites an affordable, flexible and effective online marketing tool. They can be developed quickly because they are based on a campaign premise rather than a long-term company strategy and because they don’t need to be tightly integrated into the consumer website.

Story has created Microsites for a number of clients including a Valentine sites for Agent Provocateur, a series of webisodes for Unilever, a recruitment site for Parkside Housing and a series of online press sites for Siemens Mobile.