Brand Workshop, Marketing Communications and Art Direction
Medtronic is the world leader in medical technology. They offer products, therapies and services that enhance or extend the lives of millions of people.
Medtronic is committed to moving from its number three position in Europe to number one. To achieve this, a consistent and powerful brand story needs to be told consistently across all communications.
Together, Story Worldwide and Medtronic compiled a compelling and differentiating story with consistent, contemporary visuals and editorial tonality. It will lift Medtronic away from and above their competitors and enhance the visibility of the brand.
Story Worldwide will tell the compelling, unique Medtronic global story in a way that can connect easily with markets around the world. The multi-language communications platform includes the design, print and delivery of product brochures, education material for sales representatives and physicians, an internal online email recruitment campaign and e-news for physicians. Together we are fast progressing towards a clear articulation of the brand’s DNA.
Our brand workshop was well received by Medtronic, cited by many attendees – experienced marketers – as among the best and most useful they had experienced.
Story Worldwide is bringing the brand vision to life starting with a forthcoming European sales conference, equipping the front line with a refreshed, contemporary and powerfully differentiating story in an aggressive market.
