With the promise of a $100,000 cash prize, four finalists in the company's "What Would You Do For a Klondike Bar"? contest are counting the votes at klondikecontest.com.

For its first effort at engaging consumers online, the brand engaged digital agency Story Worldwide to create the campaign, which launched in June and attracted more than 500 videos.

Klondike will announce a winner on Sept. 8.

[Source]