
Lexus is relaunching its Lexus magazine custom publication both in print and online. The print relaunch this January brough in new departments like Lexus News, covering products, services, owner benefits and partnerships; Spotlight, covering interesting and well-known Lexus owners; Lexicon Culture Pages, covering travel, design, recreation, dining and philanthropy; and a new back-page essay. Meanwhile, the online pub is offering more interactive elements, as well as slide shows, video, trave and lifestyle features by well-known journalists, exclusive fiction from famous authors, quizzes-and of course plent of product information, including links to technical details and specifications. The site was created by Story Worldwide.