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- "Your microsite is outstanding!!"
- "I don't think I've seen a site that stylish deliver a technology message - and deliver it so clearly and concisely.”
- Russ Morkrid, 3M
- launch the website >
The US premium optician, LensCrafters, hired Story to create an online marketing tool promoting their new lenses made with Scotchgard Protector. Research suggested that a conventional microsite would not effectively reach the target audience. As a result Story developed an online, TV standard infomercial that sits within the LensCrafters corporate site. The microsite promotes FeatherWates Complete lenses and then pushes users towards a store locator to set up a one-on-one demonstration.
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- Rich media Infomercial
- The target audience was the "Suburban Sophisticate" – female, 35–54, married with kids, with a strong personal sense of style. She is the gatekeeper for her family – she makes all of the major purchase decisions and has the last say. She wears glasses and influences all eyeglass purchases. The challenge; she uses the Internet but is more receptive to traditional TV advertising.
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