It's early here at Last Exit and I didn't sleep enough last night. So, yes, I'm a little cranky. Nevertheless, I have to compain about something: Ad Age. The industry gurus are really starting to piss me off. I read it, like countless others, because I feel I ned to keep track of what's going on on Madison Ave and I've become increasingly disenchanted with the rag.

I just watched a report from Cannes, where the main news seems to be that the US agencies are not demonstrating the quality of other nations. Odd because they end the story boasting that 2/3 shops up for the big prize are from the US!

My biggest gripe here though, as with much of the 'zine generally, is that there seems to be little explanation as to why things happen. Where's the knowledge, intelligence and insight that I need to understand the trends that might dictate the wow and flutter of what is perceived to be "quality"? If anyone can tell me, I would appreciate it. In the meantime, you'll find me in the thick of the pages at Adweek and Post Advertising.

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[...] On the bright side though, I met a smart, whitty chap called Jeremy Greenfield, Editor of Post Advertising and enjoyed an hour of industry backlash with him. I promptly started reading his digital 'zine. Totally unabashed, unadulterated, insightful and humerous: www.postadvertising.com.


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