Jim is one of the pioneers of custom publishing in America, having made the jump from consumer publishing to custom publishing 22 years ago. Jim has successfully launched more than 70 magazines, including NBA Inside Stuff and Inside NASCAR. As president of The Quarton Group Publishers, which he founded, and prior to that, as director of ad sales and new business for the custom publishing division of Campbell Ewald, Jim and his teams have successfully demonstrated the ability to generate advertising and circulation revenue (more than $125 million) in custom magazines.

Jim joined The Publishing Agency in 2000 to manage the New York office. When TPA became Story Worldwide, Jim transitioned into his current role of directing all global business development.

He has directed work for numerous clients, including General Electric, Nestlé, Kraft Foods, Hallmark, Ford Motor Company, Black & Decker, Chevrolet, Century 21, RJ Reynolds, PGA of America, Kmart, Timberland, Johnson & Johnson, Merck, The National Hockey League, Cadillac Motor Division, Winchester, Food Lion and GMAC.