11th May 2010

Story Worldwide secures place on Janssen-Cilag’s digital marketing roster

Story Worldwide, the global content marketing agency, has won a place on pharmaceutical company Janssen-Cilag’s digital marketing roster

Story Worldwide, the global content marketing agency, has won a place on pharmaceutical company Janssen-Cilag’s digital marketing roster. Story will receive invites to pitch on a number of digital briefs alongside two other agencies.

Since becoming a preferred supplier, Story has quickly won four briefs, including a media website, the company’s intranet, an internal training programme and a social media awareness campaign.

Jim Boulton, Deputy UK Managing Director at Story, said:

“Janssen-Cilag’s aim is to improve quality of life for people with medical needs. This ethos is close to our hearts and we feel we can draw on our brand marketing expertise to add a different perspective as consumers become more informed of medical issues.”

Irina Osovskaya, E-Business Manager at Janssen-Cilag, added:

“We selected Story because of their integrated marketing approach which allows us to use new and exciting methods of communication as well as their in-depth knowledge of online technologies.”

A subsidiary of Johnson & Johnson, Janssen-Cilag is one of the world’s leading pharmaceutical companies, operates in virtually all countries in the world and is active in a number of therapeutic areas such as pain, psychiatry, immunology, HIV, neurology, gastrointestinal and infectious diseases.

[Source] Creative Match

[Source] APA

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12th May 2010

Story Worldwide secures place on Janssen-Cilag’s digital marketing roster

StoryWorldwide, the global content marketing agency, has won a place onpharmaceutical company Janssen-Cilag’s digital marketing roster. Story will receive invites to pitch on a number of digital briefs alongside two other agencies. Since becoming a preferred supplier, Story has quickly won four briefs, including a media website, the company’s intranet, an internal training programme and a social media awareness campaign.

[Source] New Imperative

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12th May 2010

Story Worldwide has been appointed to Janssen-Cilag's digital marketing roster and will receive invites to pitch on a number of digital briefs alongside two other agencies.

Since becoming a preferred supplier, Story has won four briefs including a media website, the pharmaceutical company's intranet, an internal training programme and a social media awareness campaign.

[Source] Marketing Services Talk