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- Story was challenged to produce a magazine that presents a human face of the Home Office and tell their story to counterbalance external press, whilst building a sense of community for their staff. The magazine needed to be an interesting read and a resource to help staff get more from their working life.
Story Worldwide began by changing the strap line of Inside Track from “the magazine of the Home Office” to “For everyone at the Home Office”. This placed the magazine at the heart of the Home Office community and is more inclusive and friendly to all staff.
- Story was challenged to produce a magazine that presents a human face of the Home Office and tell their story to counterbalance external press, whilst building a sense of community for their staff. The magazine needed to be an interesting read and a resource to help staff get more from their working life.
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- Inside Track Magazine
- To reposition Inside Track, Story Worldwide decided the publication will:
- Have a sharper design
- Have an improved news section
- Be more people focussed
- Be more valuable
- Be well managed
- Help officers do their job better
- Reinforce key goals and aims
- Keep officers informed and to let them know what’s coming up
- Make officers feel good about their work – “you’re making a difference”
- Make officers feel involved and ‘on the inside’ – “you’re part of the” team
A magazine for everyone at the Home Office
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