Story was commissioned by The Independent newspaper to develop a creative platform for their business-to-business advertising initiative. Through a series of creative and strategic workshops we came up with the campaign premise, "The World is Changing". In a world of portable communication and information overload, a traditional daily newspaper cannot hope to compete with emerging technologies offering 24-hour news narrowcasting. The Independent is therefore no longer a newspaper but a viewspaper, offering opinion and comment on the big issues that affect us all.