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	<title>Story Worldwide</title>
	<link>http://www.storyworldwide.com</link>
	<description>Story Worldwide is a creative agency specialising in content marketing. We enable companies to strengthen their brand positioning and achieve business success through brand, editorial, design and technical solutions.</description>
	<lastBuildDate>Fri, 09 Dec 2011 22:09:42 +0000</lastBuildDate>
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		<title>Story Worldwide Awarded 11 Pearls at Annual Custom Content Council Ceremony</title>
		<description><![CDATA[Mariner (Holland America Line), Lexus Magazine, Endless Vacation (RCI), and Outlook (Acura Financial Services) all honored The Custom Content Council held their annual award ceremony last week and Story Worldwide, the world’s first post-advertising agency, was honored with 11 awards across four publications. Story was the fourth-most awarded agency in the competition, which featured 638 entrants [...]]]></description>
		<link>http://www.storyworldwide.com/news/pearl-awards-2011-story-worldwide/</link>
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		<title>For Second Consecutive Year, Story Takes Gold at W3 Awards</title>
		<description><![CDATA[The 2011 W3 Award Winners have been announced, and Story Worldwide has once again been honored. Story Worldwide’s Everyman Challenges campaign for Klondike (Unilever North America) scored a Gold Award in the Integrated Marketing Campaign: Food/Beverage category. Everyman Challenges, a multiple-touchpoint, humorous, and entertaining experience, included a YouTube video contest, online video games, flash and [...]]]></description>
		<link>http://www.storyworldwide.com/news/w3-awards-2011/</link>
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		<title>Westfield Launches Facebook Campaign to Explore History of Stratford</title>
		<description><![CDATA[This story originally appeared in MarketingMagazine.co.uk on August 24, 2011. Westfield, the shopping centre developer, has launched an East End-themed Facebook competition to mark next month&#8217;s opening of its £1.45bn shopping complex next to the 2012 London Olympics site in Stratford. The competition, created by Story Worldwide and entitled &#8216;Create your Take&#8217;, invites users on [...]]]></description>
		<link>http://www.storyworldwide.com/press/westfield-launches-facebook-campaign-to-explore-history-of-stratford/</link>
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		<title>Story&#8217;s Simon Kelly and Keith Blanchard Featured at Content Marketing World</title>
		<description><![CDATA[The largest international content marketing event for 2011, Content Marketing World, has added Storytellers Simon Kelly, COO, and Keith Blanchard, Executive Creative Director, to their esteemed list of speakers. Kelly will be part of a panel of content marketing experts in a session entitled, The Role of Content and Storytelling in Today&#8217;s Integrated B2C. Alongside [...]]]></description>
		<link>http://www.storyworldwide.com/news/content-marketing-world-2011/</link>
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		<title>Story Worldwide and StrikeForce Demonstrate &#8220;Precision Pairing&#8221; in New Strategic Alliance</title>
		<description><![CDATA[Branded Content Publisher and Healthcare Agency Join Forces to Collaborate on Innovative Advertising for Pharmaceutical, OTC and Medical Device Brands New York (July 12, 2011) — Story Worldwide, a next-generation digital agency telling brand stories for companies like Unilever, Lexus, and Johnson &#38; Johnson, announced today a partnership with StrikeForce Communications, an entrepreneurial healthcare agency that finds [...]]]></description>
		<link>http://www.storyworldwide.com/news/story-worldwide-strikeforce-alliance/</link>
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		<title>&#8220;Where is Your Line?&#8221; Film Wins Bronze at Cannes Lions</title>
		<description><![CDATA[With Story Worldwide’s help, The Havens turned their film into an interactive experience The film Where is Your Line?, made interactive with the help of Story Worldwide, has been honored with a Bronze Lion at the 58th Cannes Lions International Festival of Creativity. The objective of the film was to raise awareness of The Havens, a [...]]]></description>
		<link>http://www.storyworldwide.com/news/the-havens-cannes-lions-bronze/</link>
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		<title>Story Worldwide Wins 13 Print and Digital Custom Publication Honors at the Magnum Opus Awards</title>
		<description><![CDATA[Mariner (Holland America Line), Lexus Magazine, Endless Vacation (RCI), and Outlook (Acura Financial Services) all honored The eighth annual Magnum Opus Awards have announced their 2011 winners and Story Worldwide has been honored with 13 awards across four different publications. This is the fifth consecutive year Story has been honored and the second straight year that Story has received [...]]]></description>
		<link>http://www.storyworldwide.com/news/2011-magnum-opus-awards/</link>
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		<title>Marketing Magazine Lists Story Worldwide among Top 15 Customer Publishing Agencies</title>
		<description><![CDATA[Story remains one of the top 15 Customer Publishing Agencies for the second consecutive year. A recent article in Marketing magazine lists Story Worldwide among the 31 top-ranking customer publishing agencies for 2009 and 2010. The article, entitled “The Rise of Branded Content” puts Story at #14, up a spot from last year. The piece [...]]]></description>
		<link>http://www.storyworldwide.com/news/marketing-magazine-lists-story-worldwide-among-top-15-customer-publishing-agencies/</link>
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		<title>Post-Advertising Named One of the Top Content Marketing Blogs</title>
		<description><![CDATA[Story’s Post-Advertising blog gained three spots on Junta42’s Top 42 Content Marketing Blogs list. Up from the fourteenth spot, we’ve now settled in at #11 amid other highly touted blogs like Jay Baer’s Convince and Convert (which nabbed first place) and Jason Falls’s Social Media Examiner. Each was selected based on strength of content, depth, [...]]]></description>
		<link>http://www.storyworldwide.com/news/content-marketing-top-42/</link>
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		<title>Everyone&#8217;s a Storyteller. Not.</title>
		<description><![CDATA[By Kirk Cheyfitz Lately, everyone in advertising has become a “storyteller” specializing in &#8220;engaging content.&#8221; This isn’t true, of course. But I understand why everyone’s making the claim: Digital is the hottest thing in advertising; social media is the hottest thing in digital; to make social media work, you need conversation-starting (and sustaining) content. Content [...]]]></description>
		<link>http://www.storyworldwide.com/our-view/everyones-a-storyteller-not/</link>
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