Approach: UK-based lingerie company Agent Provocateur, which has relaunched its Web site yearly for nearly a decade, wanted to braoden its international reach with its latest site. Launched in early May, users can watch a video party clip and click on products to create their own digital catalog. The site, developed by Story Worldwide, also features e-cards and a game.

Results: Visitors from the US increased 24% for the month immediately following the 2008 relaunch.

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