Social media has created a huge change in the way products are discussed and reviewed and how consumers interact with brands. Consumers can now voice their opinion in public and have that opinion indexed by search engines. This means that your brand is already being discussed and opinions are being formed.

Social media is a vast and immersive area. The best way to learn about it is to plunge in, but it can be difficult to work out where to start, let alone navigate the technology and etiquette requirements. Story can help your brand develop strategies, content initiatives and interactive tools for positive engagement. We can help you build skills in distinguishing between different forms of social media, analysing levels of influence and the character of different social spaces and in monitoring online chatter about your brand or campaign.

Story's experience in this area is extensive, having developed the social trading platform Fashionspace, created the Home Farm blog for Duchy Originals and developed social media initiatives for a variety of clients including Agent Provocateur, Magners Cider and Lifescan, the diabetes division of Johnson & Johnson.  


Fashionspace
FashionSpace.com is an innovative social trading platform that is a one-stop destination for those who work or play in the fashion industry. This niche social networking site logged 50,000 unique visitors in 112 countries in the first two weeks of its' launchand is set to revolutionise the fashion industry.




Duchy Originals
Frequent content updates in the form of a blog written by the manager of Home Farm, news updates and recipes submitted by website visitors are at the centre of the Duchy Originals website.