Direct response marketing delivers brand messages directly to consumers, often without the use of intervening media and typically by direct mail or e-mail.

Story's attitude to this often derided marketing technique is slightly different to the norm. We recognise that consumers have their own mind and purchase what they want to, when they want to. Therefore, rather than focusing on driving 2% of the target audience to purchase via a specific 'call-to-action', we aim to make  98% of the audience think more favourably of the brand and consider them the next time they actually do want to a purchase.