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- Spread the Sharing
- Share and discover stories, recipes and menus
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Unilever’s Country Crook was facing some tough competition in its category. After launching a new product line of hearty Side Dishes, Unilever asked Story to develop a digital strategy and online platform with the dual goal of promoting its spreads products and encouraging consumers to try Side Dishes.
Story Worldwide created a compelling and informative online environment where consumers could share and discover stories, recipes and menus. To encourage participation, Country Crock donated a meal to a family in need through America’s Second Harvest for each story shared online. Story drove traffic to the site through a yearlong targeted eCRM program and created rich media banners.-
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- Spread the Sharing
- The result: More than 10% of total visitors registered and shared a story, with a total or more than 50,000 stories submitted.
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- Share a Story
