Story's experience and expertise has been recognised across the industry and consequently we have been running a two-day Online Marketing Masterclass for The Chartered Institute of Marketing since 2002. Previous delegates have included marketing and branding personnel from BMW, The British Library, Cambridge University, Camelot, Cisco Systems, Kodak, Lloyds TSB and Standard Life.

Day 1
The online branding process, understanding your brand, translating values into functionality, audience profiling, visitor scenarios, wireframes and establishing success criteria.

Day 2
Email and viral marketing, microsites, online communities and search engine optimisation. Guest speakers and case studies are used throughout.

The next available residential courses are at Moor Hall, Cookham, near Maidenhead:

18th-19th June 2009


Book your place