Archives: Press
Westfield Launches Facebook Campaign to Explore History of Stratford
This story originally appeared in MarketingMagazine.co.uk on August 24, 2011. Westfield, the shopping centre developer, has launched an East End-themed Facebook competition to mark next month’s opening of its £1.45bn shopping complex next to the 2012 London Olympics site in Stratford. The competition, created by Story Worldwide and entitled ‘Create your Take’, invites users on [...]
The Post-Advertising Age: Jim Boulton Interviewed by Luxury Society
In an interview that originally appeared on the Luxury Society website, Jim Boulton explains why marketing is no longer in the hands of brands and how the consumer has come to power in the post-advertising age. The first in a series of conversations with our Corporate Members, where will explore and discuss the future of [...]
How I Met Your Mother’s Day – WGN America Social Media Campaign
WGN America to Air “How I Met Your Mother” Social Media Campaign and Mother’s Day Marathon NEW YORK, April 27, 2011 – It’s going to be legendary! WGN America invites fans of How I Met Your Mother to share their Mother’s Day messages using social media with a chance to see their post on-air. Viewers [...]
The Rise of iPad Travel Magazines – A growing opportunity for customer publishing agencies
Article originally appeared on February 23rd, 2011 on the Association of Publishing Agencies site Last week Story Worldwide unveiled Endless Vacation, an iPad magazine app for RCI, the timeshare vacation exchange network. Covering destinations around the world, the app offers “alluring photographs and intriguing content” to inspire readers to travel, as well as information about what RCI [...]
Net ‘Dig’ Raises Serious Issue of Archiving Web
Article originally appeared on November 10th, 2010 on the Wall Street Journal – Tech Europe blog. by Ben Rooney, Technology Editor, Wall Street Journal Europe As part of the mis-named Internet Week Europe, the first ever “archaeological dig” of the internet is being unveiled in London Wednesday. The “archaeological dig” is being driven by Jim [...]
Janssen-Cilag Launches Social Media Campaign for ADHD
Johnson & Johnson subsidiary Janssen-Cilag is launching its first social media campaign to raise awareness of people living with ADHD
Story’s Idea to Save Villages in the Western World
Story Worldwide Responds To PSFK Future Of Health Report with ideas to adopt and save villages
Q&A with Keith Blanchard
Advertising Age’s Simon Dumenco talks with Story Worldwide North American Creative Director Keith Blanchard about his time at Maxim and now Story Worldwide
Fast Company
by Lynette Chiang “Hey, seen that latest GM ad … ?” I’m standing in the train with weekend warriors, and the conversation is about ads. Usually seated, suited and sullen during their daily commute, today they’re hanging off the pole in biking gear, yammering about the 30 seconds they pressed MUTE on last night. “I [...]
My Latino Voice
My Latino Voice Speaks with Chiqui Cartagena, Story Worldwide We visited with Chiqui Cartagena, Senior Vice President, Story Worldwide Agency, to catch up on her latest career adventure and her journey, as a journalist, filmmaker, book author, marketer and inspiring Latina role model. Chiqui has worn many hats throughout her successful career. As a journalist, [...]
