Story’s London-based partner Jim Boulton joins an impressive line-up of speakers at this year’s Digital Preservation meeting, hosted by Library of Congress from 24-26 July.
Digital Preservation is the annual gathering of the National Digital Information Infrastructure and Preservation Program and the National Digital Stewardship Alliance which brings together the brightest minds to discuss solutions for preserving digital content for years to come.
Jim will discuss the success of Digital Archaeology—an exhibition that charts the disruptive moments of web design and celebrates the characters behind its radical evolution—on a ‘Preserving Digital Culture’ panel alongside key representatives from New York Public Library, New York’s New Museum and State universities.
Digital Archaeology featured as a major part of Internet Week Europe and New York, attracting over 12,000 visitors and gaining a significant amount of international media coverage.
A copy of the Digital Preservation meeting programme is available on the Library of Congress website.
The 16th Annual Webby Awards finalists have been announced and Endless Vacation, the worlds largest-circulation travel magazine produced for RCI by Story Worldwide, has been selected as an Official Honoree in the Lifestyle (Tablet & All Other Devices) category for it’s innovative iPad magazine.
With nearly 10,000 entries received from all 50 US states and over 60 countries, the Official Honoree distinction is awarded to the top 15% of all work entered that exhibits remarkable achievement.
Ever wondered how advertisers make sure the right people see their ads? Look no further than today’s issue of Ad Age, where you can find the infographic we created for Google.
The piece, created for a special report on audience buying, explores the audience-targeting journey from tagging and segmentation to relevant ad delivery. It explores the inner workings of audience buying, explains how key players fit into the eco-system and shows how marketers use data to get the right ads in front of the right people.
We love working with Google and we’re creating a lot more great work we look forward to sharing.
See the infographic below (click to see full screen).
Finlandia, one of the world’s leading premium vodka brands, has named Story Worldwide its agency for the United Kingdom, Chris Gately-White, Brown-Forman’s Finlandia Brand Manager, announced today.
The assignment is for the strategic and creative development of a TTL campaign for the brand. Story, the leading content-focused advertising agency, specialises in creating big brand stories and expressing them across all media, including digital and social channels.
Jon King, a partner in Story Worldwide and Managing Director of the London agency, said, “We’re honoured to be chosen to work with Finlandia. It’s a fantastic brand and the ideas we’re planning to bring to life are really exciting.”
Story Worldwide, with offices in London, New York, Seattle, Nagoya and Hong Kong, is one of the largest independent marketing agencies in the world. Its client list includes many FTSE 50 and Fortune 500 companies across virtually all industries. The agency has won numerous awards in North America and Europe.
About Brown- Forman
For 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, , Gentleman Jack, el Jimador, Herradura, Sonoma-Cutrer, Chambord, Tuaca, and Woodford Reserve. Brown-Forman’s brands are supported by nearly 3,900 employees and sold in approximately 135 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/.
The Custom Content Council held their annual award ceremony last week and Story Worldwide, the world’s first post-advertising agency, was honored with 11 awards across four publications. Story was the fourth-most awarded agency in the competition, which featured 638 entrants from dozens of agencies.
Said Simon Kelly, Story Worldwide COO, “I’m thrilled that once again Story Worldwide proved that as a post-advertising agency, narrative excellence is at the heart of what we do and while we left the custom publishing industry behind some time ago, it is reassuring to know that we compete at the highest level.”
Mariner magazine, a thrice-yearly magazine mailed directly to past guests of Holland America Line, did the heavy lifting taking home five awards including Gold Awards for Best Proof of Return on Investment, Best Editorial, and a special Perfect Score Award for Best Overall Editorial. This was the first year such an award was handed out. In its two years of existence, Mariner Magazine has earned ten Pearl Awards.
Endless Vacation, a custom published magazine for RCI, garnered two awards for Best Interactive Content and Best Launch or Relaunch, both for its exceptional iPad application.
Outlook, Story’s B2B newsletter for Acura Financial Services, scored Gold for Best Newsletter Design and Silver for Best Newsletter Editorial.
The full list of awards can be seen below:
ENDLESS VACATION. Best Interactive Content. SILVER.
ENDLESS VACATION. Best Launch or Relaunch. BRONZE.
MARINER. Best Overall Editorial. Perfect Score Award. (Special Award)
MARINER. Best Overall Editorial. GOLD.
MARINER. Best Proof of Return on Investment. GOLD.
MARINER. Best Column. BRONZE.
MARINER. Best Use of Photography. BRONZE.
LEXUS. Best Web Publication. BRONZE.
LEXUS. Best Overall Web Design. SILVER.
OUTLOOK. Best Newsletter Design. GOLD.
OUTLOOK. Best Newsletter Editorial. SILVER.
The 2011 W3 Award Winners have been announced, and Story Worldwide has once again been honored. Story Worldwide’s Everyman Challenges campaign for Klondike (Unilever North America) scored a Gold Award in the Integrated Marketing Campaign: Food/Beverage category. Everyman Challenges, a multiple-touchpoint, humorous, and entertaining experience, included a YouTube video contest, online video games, flash and rich media banners, an iPhone application, and one of the world’s first iAds.
“This year’s W3 Winners demonstrate the out-of-the box thinking and creative execution that exemplifies what the Web is all about” said Linda Day, the Executive Director of the IAVA. “On behalf of the entire Academy, congratulations to this year’s W³ Award entrants and winners for their dedication to pushing the limits and finding new ways to raise the bar in Web Creativity.
Receiving over 3,000 entries, the W³ Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.
The W³ Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.
In 2010, Story took home six W3 awards, including two gold awards on behalf of Klondike.
The largest international content marketing event for 2011, Content Marketing World, has added Storytellers Simon Kelly, COO, and Keith Blanchard, Executive Creative Director, to their esteemed list of speakers.
Kelly will be part of a panel of content marketing experts in a session entitled, The Role of Content and Storytelling in Today’s Integrated B2C. Alongside fellow panelists Ellen Moreau, VP of Marketing Communications at Sherwin Williams, John Gower, VP at Future Plus, and Jeff Rohrs of Exact Target, the roundtable discussion will address what leading brands are doing to set up content marketing for success and will ultimately answer the question, “How do the leading consumer brands structure their storytelling within the myriad of channels?”
Blanchard will be joined by Josh Richman, VP of Marketing for WGN America, Tribune Broadcasting’s national cable network and Story Worldwide client, for a unique hour-long session. Rise of the SuperFans: Growing TV Audience by Empowering Digital Communities will show attendees how managing digital communities can generate productive offline behavior while lowering traditional ad spend. Today, WGNA features “Superfans” in TV spots, tweeters show up in crawls during shows, and fans program the lineup for episode marathons. In exchange, WGNA has been able to leverage each show’s existing online fan base to drive audience, positioning WGNA well for the long-term transition from lean-back-TV to online-interactive experience.
About the Event
Content Marketing World 2011 will be in Cleveland, September 6th-8th. For three days, over 50 of the best and the brightest from the marketing industry will converge in Cleveland to share the latest custom content and social media trends, client success stories, best practices and more.
Over 500 marketing professionals will attend this year, including those from GE, Ciena, IBM, Cleveland Clinic, Hitachi, EMC and marketing professionals from more than a dozen countries.
If you’d like to join Keith, Simon, and hundreds of B2B, B2C, and Small Business/Non-Profit marketers at Content Marketing World you can register online here. Use the coupon code “EVENT42” for an additional $100 the registration price.
Branded Content Publisher and Healthcare Agency Join Forces to Collaborate on Innovative Advertising for Pharmaceutical, OTC and Medical Device Brands
New York (July 12, 2011) — Story Worldwide, a next-generation digital agency telling brand stories for companies like Unilever, Lexus, and Johnson & Johnson, announced today a partnership with StrikeForce Communications, an entrepreneurial healthcare agency that finds “open source” communications solutions for clients like Alcon Laboratories, Teva, Pfizer, Pozen, and Abbott Labs.
The goal: To create customized digital solutions for pharmaceutical clients seeking to leverage cutting-edge digital storytelling to drive business.
The alliance will utilize Strikeforce’s “SWAT Team” approach, which gathers specialist teams to address particular healthcare challenges with unprecedented precision. Says Mike Rutstein, founder and president of StrikeForce: “We believe that linking the right talent—whether individual or agency—to the specific client is a lot more effective than the one-size-fits-all mentality of traditional agencies.”
Similarly, the narrative approach of Story Worldwide will empower pharma brands to sensibly produce executions of genuine value to end users. “It’s a crowded media landscape out there,” says Keith Blanchard, Executive Creative Director of Story. “Brands need to publish truly useful, informative, and entertaining content if they want to reach audiences. We help brands compete and win in that complex environment.”
The two firms today began development on their first project, a multi-million dollar DTC women’s health campaign for one of the world’s leading pharmaceutical companies.
STRIKEFORCE is an entrepreneurial healthcare communications agency that operates through a unique, open source model called Precision Pairing. This “in-sourcing” approach offers clients greater access to top-level talent and the ability to tailor solutions to meet the individual needs of each assignment – without the overhead and fixed assets of a traditional model. The result is greater specificity, efficiency and a more potent work product.
STRIKEFORCE COMMUNICATIONS LLC is based in New York City. The agency’s engagements include work for the following clients: Alcon Laboratories, Orexigen Therapeutics, Pozen Pharmaceuticals, KCI, Azur Pharmaceuticals, Abbott Laboratories, Ocean Nutrition Canada, Wyeth/Pfizer, Sepracor and Teva.
For more information about StrikeForce, please contact Mike Rutstein at 917-475-1876, or e-mail: email@example.com.
About Story Worldwide
Story Worldwide, launched in 2007 and with offices in New York, London, Seattle, and South Norwalk Connecticut, is a next-generation marketing agency that believes every brand has a story to tell, and those who tell it best win. Working in all media channels around the world, Story relies on a narrative-based approach that has produced strong business results for brands like Lexus, Popsicle, RCI/Wyndham, Green Giant, WGN America, and many more.
For more information about Story Worldwide, please contact Chris Parker at 203.258.1588, or email: firstname.lastname@example.org
With Story Worldwide’s help, The Havens turned their film into an interactive experience
The film Where is Your Line?, made interactive with the help of Story Worldwide, has been honored with a Bronze Lion at the 58th Cannes Lions International Festival of Creativity.
The objective of the film was to raise awareness of The Havens, a London based Crisis Center that helps victims of rape and sexual assault, and to foster conversation among young people about what constitutes rape.
The film, conceived and directed by Sara Dunlop of Rattling Stick, London, follows a group of young people on a night out. As the evening turns sour, audiences are asked to consider at what point the line has been crossed. Instead of simply raising the question, viewers were invited to answer it by clicking the screen when they think the line has been crossed.
When audiences interacted with the film they were taken to a hidden video within YouTube and presented with a statistic relevant to the specific point in the film at which they clicked. Tracking user clicks, the film became self-perpetuating, generating new statistics and behavioral insights that actually fed back into the campaign. Using the social functionality of YouTube, the film was supported by a wider seeding strategy, generating over 20,000 views in the first two days of launch. Currently the video has garnered over 50,000 views.
You can see the full award entry here.
The Cannes Lions International Festival of Creativity is the world’s biggest celebration of creativity in communications. As the most prestigious international advertising awards, more than 24,000 entries from all over the world are showcased and judged at the Festival. Winners receive the highly coveted Lion trophy, presented at four award ceremonies throughout the week.
Mariner (Holland America Line), Lexus Magazine, Endless Vacation (RCI), and Outlook (Acura Financial Services) all honored
The eighth annual Magnum Opus Awards have announced their 2011 winners and Story Worldwide has been honored with 13 awards across four different publications. This is the fifth consecutive year Story has been honored and the second straight year that Story has received over a dozen awards. This year’s competition included 560 different entries.
“It’s very gratifying to see this kind of grand recognition of our team’s wonderful creative work,” says Story’s Executive Creative Director Keith Blanchard. “Almost everyone on our creative team has significant experience in consumer magazines and websites—we know how to create the kind of content people love, and love to share, and that’s what makes the difference.
Endless Vacation, a magazine custom published for RCI, brought home six awards across print, digital, and email platforms, including two Gold Awards for Highest Response Generation and Best New Publication Launch, both for the innovative Endless Vacation eZine.
Story’s Lexus Magazine, the most awarded custom publication in the world, scored three awards in the Electronic Publication category, including the prestigious Grand Award for a web-based publication, as well as two Gold Awards for Overall Editorial and Overall Design for a web-based publication.
Mariner Magazine, the official magazine of the Holland America Line, garnered three awards in the Print Magazine Category. This included a Gold Award for Best Regularly Featured Department or Column for “New Voyager,” which featured essays by Pulitzer Prize winner Jane Smiley, Presumed Innocent author Scott Turow, and actor and award-winning writer Andrew McCarthy.
Outlook, Story’s magazine for Acura Financial Services, earned a Gold Award for Best Overall Editorial in the Print Newsletter category.
The Magnum Opus Awards are an annual competition dedicated to the world’s top content marketing efforts. The awards are conducted by ContentWise in conjunction with the University of Missouri School of Journalism and are judged upon informational and entertainment value, quality of writing and display copy, creative use of imagery and typography and consistency of color palette and style. The Magnum Opus Awards are the leading custom media awards program recognizing excellence in editorial, design and strategy for organizations using print and online publications as well as social media in their content marketing efforts.