LONDON - Women's clothes chain Oasis has redesigned its website with the help of direct marketing and digital agency Story Worldwide.

The site has been re-launched on the back of customer feedback, with the focus on making the purchasing and checkout process simpler. With 'one click' customers can add purchases to their baskets and new customers will find it quicker and easier to process their orders.

The website can be accessed via sub-brands such as Belle by Oasis, Oasis Jeans, Odille Lingerie and Floral Frocks by Oasis.

Another new feature includes the Fashion Journal blog which will provide customers with lifestyle information, including news from the world of fashion and travel.

Julien Shirley of Oasis said: "The new Oasis website reflects the sophistication of our customers, providing them with a well-designed, user friendly website, where they can browse at leisure or quickly and easily find what they need and place an order."

Story Worldwide works for a range of retailers and has designed sites for Agent Provocateur, Karen Millen and social networking site Fashion Space.

[Source]