• brand strategy
• corporate identity
• name generation
• brand guidelines

Most brand communication strategies fail because they fail to communicate with the intended audience. It’s easy to waste a lot of time, money and energy on a brand that looks great but fails to converse with your customers. Developing a great brand requires much more than great design - it requires a creative and pragmatic approach to thinking about how to exploit your brand story and maximise it's impact. It is vital to leverage the unique qualities that lie at the heart of your brand recognition to realise business benefits. We call this the Story Platform.

Brands that survive and thrive in the challenging environment of today’s marketplace are those that understand and embrace recognised behaviour, harnessing these behaviour patterns to the mutual benefit of the brand and the consumer. The aim is not simply to create a workable brand positioning but to develop a brand strategy that is truly engaging and therefore fulfils the two fundamental brand objectives:

• to drive frequency – encourage existing customers to buy more
• to drive penetration – gain new customers
  
  

The process
In order to maintain our high standards, our approach is scientific and rigorous, following a proved development procedure with client involvement at its core. We offer a clearly defined strategic process to develop your Story Platform based on brand understanding and audience profiling. This transparent, step-by-step, workshop-driven process coupled with constant evaluation gives everybody better results.

Workshop 1 – Brand understanding
By thoroughly understanding the strengths of a brand and leveraging the knowledge of those who work with the brand on a day-to-day basis we can develop a brand positioning that reflects the brand values and culture that a company stands for, in other words, the unique values and qualities that lie at the heart of its brand recognition.

Workshop 2 – Competitor analysis
In a crowded market place, it is vital to give customers a strong reason to choose your brand over the competition. By understanding your competitors we can develop a brand position that will truly make you unique, resulting in strategies that will retain existing customers and attract new customers to your brand.

Workshop 3 – Audience profiling
A well-branded service or product is only one half of the equation; the other half is an understanding of the audience. Identifying the characteristics of the audience base will help to determine how to structure the brand architecture, brand messages and design. The object is to develop a detailed and accurate picture of the audience. Customer profiles aid us throughout the branding process by breaking down the demographic data into information we can easily relate to. The more specific we can be, the more targeted the brand communication material will be.