Feel like the Republican Party has taken one too many hits lately? So do the founders of “Call Me, G.O.P.,” a site launched this week that aims to rebrand the party. Calling on their advertising background at ad agency Story Worldwide, the founders set out to do a “brand-discovery-expression” exercise (as it’s known in the business) aimed at rebuilding the Republican Party “brand”: They are inviting both Democrats and Republicans to engage in a constructive dialogue, via the site’s blogs and comment, about how the Republican Party should tackle its problems, what steps it should take, and ultimately, “what a brand means and should mean to people.” This isn’t just another conservative vs. liberal bashing forum—one founder is a registered Democrat and another is an unregistered conservative. This is business: It’s about building the best product they can in their eight-week timeline. Though the GOP is not a client of Story Worldwide, and thus is not paying the advertising company for the work, it will be interesting to see where this social experiment leads.
Read it at Call Me, G.O.P.