DIGITAL marketing giant Story Worldwide is diving into Ireland's economic bloodbath this week with the launch of Story Dublin.

The new venture, a joint offering with local outfit Young Euro RSCG, was formally unveiled to industry types at a digital marketing event yesterday.

Sharing Story Worldwide's "intrusive advertising is dead" philosophy, the new Dublin venture begins life with five staff and will pull on the resources of its parent companies if big projects land.

Story Worldwide creative boss Lars Hemming-Jorgensen said the timing of the Irish launch made sense because Story's digital strategies deliver quick returns on investment for clients.

"In testing economic times, this is exactly what businesses are looking for," he adds.

Story Worldwide's track record includes an award-winning blog for Oasis that delivered a positive return on investment in just three weeks, as well as projects for Unilever, Lexus and Agent Provocateur.

Young Euro RSCG boss Brian Hayes says the new venture would also build on his company's "existing strengths in the Irish market".