Managing Director, Jim Boulton, appears on Worldwide Exchange, airing simultaneously on CNBC, CNBC Europe and CNBC Asia to 350 million households. The programme delivers in-depth analysis of worldwide trends which are influencing international investors. Today's subject was "Global anti-McDonalds Day" and the effect anti-globalisation campaigners can have on some of the world's biggest brands.

Jim suggested that brands like McDonald's that commoditised American Culture were actually sub-brands of "Brand America". As such, the anti-McDonalds protests were actually anti-America protests and could be traced back to US Foreign Policy.